The legal Canadian cannabis industry is about to turn three years old, with half that time spent under pandemic conditions. It’s a multi-billion dollar business that’s seen its share of growing pains, but make no mistake, it is still very much growing. But an industry is only as good as the people in it and we wanted to meet those people—not the management types or the investors, but the people getting their hands dirty, growing plants, talking with customers, promoting the lifestyle and shaping the legal landscape. What we found were thoughtful folks, passionate about the plant and its potential, and optimistic for the future.